Search Engine Optimization: Why you must do it
By now, most marketers and entrepreneur know that SEO is a vital aspect for driving site traffic. If your website and material aren't effectively optimized, both for desktop and mobile users, you'll have an incredibly challenging time attracting traffic from organic search your site.
However, there are numerous benefits of SEO aside from increased traffic. Here are just a few of those benefits:
1. Proper SEO not only suggests much better rankings, it suggests a much better user experience
The search engines want to see a mobile-friendly design, excellent user signals (high time on website, low bounce rates, etc.) and good combination of pertinent pictures and videos. These elements are all important for supplying a terrific experience for your visitors as well; in other words, by optimizing your site for SEO, you're instantly likewise improving your user experience.
2. Organic search might represent as much of 64% of all website visits
A research study by Conductor of over 310 million visitors to 30 different sites revealed that organic search represented 64% of all search traffic. While other research appears to suggest that social media has now surpassed search somewhat in terms of recommendations, there's no question that search remains a critical source of traffic for the majority of services.
3. SEO leads tend to have higher close rates than outgoing leads
According to this short article at Search Engine Journal, SEO leads result in a typical close rate of 14.6%, compared to close rates of 1.7% for outbound leads While I can't verify the initial source of this fact, it would not shock me if this were true; it makes sense that searchers who are trying to find specific products or services are most likely to purchase from businesses who they look for through search, rather than those who try to attract them using outgoing marketing strategies (i.e. cold leads).
4. Incoming marketing methods (including SEO) lead to more leads than outbound, paid media or self-sourced leads.
According to the 2014-2015 State of Inbound Marketing report, B2B, B2C and non-profit business all report inbound practices as being their main source of leads. This same report discovered that among marketing experts, SEO had become the # 1 source of leads over the previous 6 month duration. One question to ask yourself is: if you're not creating leads through search, who is capturing these important leads?
5. Ranking in regional search directly causes increased visits and sales
If you run a regional business, optimizing your website for local search is definitely important. Increasingly more customers are using regional search questions to identify regional organisations and to find places, hours and instructions.
According to Google, 50% of consumers who carried out a regional search on a mobile device went to a shop on that same day. These searches also resulted in greater sales: 18% of local mobile searches resulted in a sale within one day.
6. Online marketers rank SEO as one of their most effective digital marketing strategies
To see how efficient something is, often it's best to go directly to the source. According to the 2015 State of Marketing report, of the online marketers who are utilizing SEO and SEM as part of their marketing strategy, 66% find it "extremely reliable or reliable". Only 7% specified that their SEO efforts were "not extremely reliable or not at all reliable". These seem like sensible chances to me!
7. SEO leads to increased credibility for your brand
Ranking highly in the search results signals to searchers that you're a key player in your industry. On the other hand, ranking on the 2nd or 3rd page may result in undesirable assumptions: that you're a new business, that you're not as well known or that you don't have the budget (and thus sales) to afford to boost your rankings.
8. SEO can be a less hands-on strategy than other incoming strategies
Social media and email marketing are both extremely effective channels for creating leads, but both need some degree of continual effort. As soon as a page is SEO-optimized, you can often click here for more sit back, unwind, and let it climb the rankings on its own benefit.
9. Being on the 2nd or 3rd page of the search results methods virtually no search exposure
Some business owners give up any official SEO efforts since they think that being in the search engine result (anywhere in the results) is "good enough". Research study by Moz shows that 71.33% of clicks occur on page one of the search results. Effectively optimizing your website and material are key to attaining leading rankings; and therefore any degree of search exposure.
10. The huge majority of customers research study products online before going to a shop
Research Study from GE Capital Retail Bank shows that 81% of consumers research study and compare products online before making a regional purchase. Other research study puts this number as high as 94% for B2B buyers. Accomplishing very first page rankings for your organisation and products is vital if you desire consumers who are actively searching out your items to be able to discover you.
About razwerks
razwerks is an Orange County SEO Company and Digital Marketing Agency that provides - Strategic Marketing and Development that Boosts Sales. That means we are as interested as you are in making sure your brand raises to the top of the internet and can be found over your competitors.
We specialize as an SEO Company in Orange County focusing on both organic traffic, and local SEO. Our Digital Marketing expertise includes Orange County Web Design, Google Adwords (PPC), Branding, Reputation Management, Content & Video Production, and Email Marketing.
Need some help? Give us a call, and one of our customer centric specialists will be happy to help out!
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razwerks
1968 S. Coast Hwy #479
Laguna Beach CA 92651
949-627-4771
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